Branding

A visual identity that works as hard as you do.

Logo, colour system, typography, and brand guidelines - designed to stand out and stay consistent across every touchpoint.

Why Shwez Studio

Brand built for digital, not just print.

We're a digital studio first. The brand identities we create are designed to work in Figma, on websites, in apps, in email, and on social - not just on a business card.

Digital-native design

Logos delivered in SVG and every format you need. Colour systems built in HEX, RGB, and design tokens for immediate use in code.

Strategy before aesthetics

We start with positioning - who you are, who you're for, and what makes you different - before we open Figma.

Built for consistency

A brand guide your team can actually follow - clear rules for colour, type, spacing, and tone that hold up at scale.

Handoff-ready

All brand files handed over in an organised Figma library and asset folder. No hunting for the right logo file six months later.

Scope of work

Every branding engagement delivers these assets. Nothing you don't.

Whether you're starting from scratch or refreshing an existing identity, these are the deliverables we produce.

  • Logo (primary, secondary, icon/mark variants)
  • Colour palette (primary, secondary, neutrals)
  • Typography system (headings, body, UI)
  • Brand guidelines document
  • Logo files in all formats (SVG, PNG, PDF)
  • Dark and light mode variants
  • Social media asset templates
  • Favicon and app icon
  • Brand tone of voice notes
  • Figma library handoff
Pricing

Brand investment that compounds.

Clear scope. No hourly billing surprises. All plans include our quality baseline.

Core Identity

₹20,000

+ 18% GST

A clean, professional identity to get you started.

One-time fee · 2–3 week turnaround

Get Started
  • Logo (primary + icon variant)
  • Colour palette
  • Typography selection
  • 1-page brand guide
  • All file formats (SVG, PNG, PDF)
  • 2 concept directions
  • 2 rounds of revisions
Most Popular

Full Brand

₹40,000

+ 18% GST

A complete identity system for growing businesses.

One-time fee · 3–5 week turnaround

Get Started
  • Everything in Core Identity
  • Full logo suite (all variants)
  • Extended colour system
  • Typography system
  • Comprehensive brand guide
  • Social media templates
  • Email signature
  • Presentation template
  • 3 rounds of revisions

Brand System

Custom

Full brand plus a Figma design system for your team.

Scoped individually

Request Quote
  • Everything in Full Brand
  • Figma component library
  • Design tokens (for developers)
  • Brand in-use examples
  • Team onboarding session
  • Extended support
How we brand

Strategy first. Design second.

Discovery

Brand questionnaire and a positioning session - we get clear on who you are, who you're for, and what you want people to feel when they encounter your brand.

Concepts

Two distinct creative directions presented with rationale. We explain the thinking, not just the visuals - so your feedback is informed.

Refinement

You choose a direction and we refine it. Revisions are focused and purposeful - we track what's changing and why to avoid going in circles.

Handoff

Organised Figma file, all export formats, and a brand guide that your team (and future agencies) can actually use.

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Ready when you are

Let's build something worth shipping.

Most projects start with a 30-minute call. No pitch deck - just your problem and whether we can help.

Start a conversation

Questions? Answered.

If you don't see your question here, reach out - we typically respond within 24 hours.

Do you do brand strategy or just design?

Both. Every engagement starts with a discovery and positioning session - we need to understand your business, your market, and your audience before we open Figma. The visual identity flows from that strategy.

How many logo concepts do you present?

Two distinct directions. We've found that more choices create decision paralysis rather than better outcomes. Each direction is presented with clear rationale so your feedback is grounded in the strategy, not just personal preference.

Can you refresh an existing brand rather than start from scratch?

Yes. If you have an existing identity that's close but not quite right, we can audit it and scope a refresh - evolving what's working while fixing what isn't. This is often faster and less expensive than starting from scratch.

What file formats do you deliver?

SVG (vector, scalable to any size), PNG (transparent background, for web and digital), PDF (for print), and Figma source files. Dark and light mode variants are included in all plans.

Do you design brand collateral (business cards, pitch decks, etc.)?

Not in the standard plans, but it can be scoped as an add-on. The Full Brand plan includes a presentation template and email signature. Physical print collateral can be quoted separately.